TYPE: GRAPHIC DESIGN, ART DIRECTION, VIDEO PRODUCING
At the end of my tenure at Hartford Stage, I created the 2018/2019 season teaser trailer for the following theater season. I used the graphic designers season key and animated key images to create a hype video for the season. All apprentices are required to create a final project in any format they wish to be evaluated by their supervisor. I wanted to create an evergreen video for Hartford Stage to be used in perpetuity for various marketing, educational and developmental purposes. After I presented my video, it was so well received by senior staff members that it was displayed at Hartford Stage’s Annual Meeting with staff, board members, donors and other prominent community members to kick off the meeting.
Hartford Stage’s marketing department needed exciting and unique video content to sell Agatha Christie’s Murder on the Orient Express. I created content that created intrigue and suspense with quotes from press. Taking advantage of one of the main characters of the play, the train, I put the viewer on the tracks as the train came towards them before smoke takes over the screen. With a huge cast of unique characters, and one central “whodunit” question, I created a video for each character for social media asking that essential question. These videos were used individually on social media. This allowed the audience to get to know the characters before attending the show and share who they thought committed the crime to their own feeds.