THE FLEA THEATER
TYPE: GRAPHIC DESIGN, KEY ART, ART DIRECTION, VIDEO PRODUCING SKILLS: DESIGN
good friday tells the story of five college women who are having a feminist debate in their classroom when its soon disrupted by a ricochet of bullets. The group of women must decide whether they are ready to put their bodies on the line for each other. good friday tackles #metoo feminism at the intersection of gun and sexual violence.
The play talked about a lot of today’s most pressing topics including hashtag activism. I wanted to use that part of the play as the backdrop to the key art. Using text as the backdrop was also an ode to the playwright’s writing style which was often overlapping conversation. This style of writing was also highlighted in the teaser trailer. I pulled a selection of the play and edited it for screen that captured her unique style as well as the play’s themes.
The inspiration for the key art was Time’s 2018 person of the year, which featured the The Capital Gazette journalists who were gunned down in a mass shooting at the newspaper. This was an ode to that cover as well as a feature of the diverse women. It was also a nod to inviting the audience to sit at the table with these women and have a conversation.
The teaser for good friday captured the playwright’s writing style. It also provided intrigue in the final moments of the video when the women hear distant gun shots. This gave the viewer a peek into the play before there was a set or costumes to reveal. Björk’s song “Hunter” provided the perfect haunting backdrop to this intense and important play.
In the trailer, we highlighted the positive press surrounding the show, while also capturing footage from the play. Set to Fifth Harmony’s “Salute” (featured in the play), the video captured the feminist themes in the play
VIDEOGRAPHY BY ADVENTURE WE CAN